Dear Hubby and I own an offline business (Spike’s Indoor Beach Volleyball and Rock Climbing). Spike’s has a great menu and is also licensed – meaning that we sell alcohol. Selling alcohol, or i suppose selling whatever, means that you deal with company “reps” who help you get stock and keep you apprised of what’s new etc. One of the other perks is that you can also get freebies from your rep. 
Our Mike’s Hard Lemonade rep. is fantastic!! This year not only has she gotten us tickets to Hawk Rocks the Park, she just phoned that she is upgrading them to VIP tickets for the whole weekend!! YAY!!! I was so excited i thought i was going to have a coronary LOL 